No Flash In The Pan – Forbes.com
When Adobe Chief Executive Bruce Chizen picked up Flash developer Macromedia (nasdaq: MACR – news – people ) for $3.4 billion in stock last year, its latest version–Flash 8–was just launching. The update pledged much-higher-quality video than previous editions, thanks to a new movie-compression method from a small company called On2. What followed was a deluge of interest, pushing Flash ahead of video-streaming pioneers RealNetworks (nasdaq: RNWK – news – people ) and QuickTime-developer Apple Computer (nasdaq: AAPL – news – people ).
Flash 8 can also be purchased as part of the Adobe Web Bundle 2.0 or Studio 8.
The On2 codec is included as a Sorenson Squeeze plug-in Sorenson Squeeze Compression Suite or Sorenson Squeeze for Flash.
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