Avid Customers Create Top 10 Grossing Films of 2008

Link via CNNMoney.com

Avid Media Composer 3Avid Technology, Inc. (NASDAQ: AVID) today announced that creative teams behind all of 2008’s most loved and most watched films worldwide used one or more Avid products in the production process of the film. According to Box Office Mojo, these films were at the top of the worldwide box office in 2008, with combined revenue of more than $6 billion.

Tasked with simultaneously delivering IMAX and conventional versions of the film, the post production team for “The Dark Knight” created a collaborative work environment with a solution comprised of Avid Media Composer editing systems running on an Avid Unity shared storage system. As a result, editors had shared access to more than three terabytes of media, including resources from the earlier Batman film, “Batman Begins,” to enhance the storytelling process. The film’s complex sound production, which included more than 1,000 audio tracks, was completed using six Pro Tools|HD® systems.

“The Dark Knight” Picture Editor Lee Smith, who was recently nominated for both an Academy Award® and A.C.E. Eddie Award for best editing, said, “We try to keep technology as bulletproof as possible. These films are so complicated. We need the equipment to just be humming along. With a story like this, we had access to some of the most brilliant performances and had to be assured that when we tried something creatively that we weren’t limited by the technology. Avid makes it easy for us to make the best cut possible, every time.”

Avid Media Composer 3.0 is available at an academic discount price of $295.

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