Ben Affleck touts Avid software

Link via BostonHerald.com

Avid Media Composer 3.5Cambridge actor Ben Affleck credits Avid Technology for easing his directing turn in “Gimme Shelter,” a documentary on the humanitarian crisis in the Congo.

Affleck touts the Avid Media Composer software in a new podcast on the Tewksbury company’s Web site. It’s the latest installment of Avid’s “The Rough Cut” series of interviews with industry pros sharing their stories about working with its products.

The technology allowed Affleck to view and edit footage in a hotel room each night after shooting the film in November in the North Kivu region of the Democratic Republic of Congo.

Avid Media Composer 3.5 is available at an academic discount price of $295.

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