Link via Digital Arts
“Kick-Ass” Promo from Ralph from Ralph on Vimeo.
After inventing or auto-choosing a name, visitors see their superhero star in a customized trailer along with Kick Ass and other characters from the movie. Visitors are then encouraged to post the custom trailers to Facebook, invite their friends to visit the application and vote for their superhero. The winner will be chosen by Mark Miller and John Romita Jr. from the top ten superheroes with the most votes by April 9th. The winner will be featured in Kick-Ass 2 the comic.
“We also developed a huge 3D wall in Facebook where the created superheroes are gathered,” explained Ralph’s CEO and account director Jay Armitage. “There, you can view all the superheroes, filter and view just your own superheroes, or view just your Facebook friends’ characters on the wall.”
Working with a sophisticated software toolset that included Adobe’s Flash 10, FDT Enterprise and Fireworks for the bulk of the site, and Autodesk’s Maya and 3ds Max as well as Pixologic’s ZBrush for the 3D elements, Ralph’s biggest challenge was in integrating the 3D functionality allowing visitors to scale, rotate, colorize, brighten/darken, blur and erase the wardrobe and weapon objects in 3D space. The solution came in finding a workable balance between the realism of the objects, and making sure that the application runs smoothly and efficiently on all systems.
Flash CS4 Professional, Fireworks CS4, ZBrush, and Autodesk Education Suite for Entertainment Creation 2010 Student are available at an educational discount from Creation Engine.
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