Macworld: Editors’ Notes: The name’s Photoshop… Adobe Photoshop
And make no mistake: it’s not as if the Casino Royale screenwriters had to mention Photoshop by name. They could have easily had Mathis saying something along the lines of “It’s amazing how easily you can doctor photos these days,” or even the clunkier “It’s amazing what you can do with image-editing software these days.” But someone somewhere figured that Photoshop was such a known quality that you could mention it by name in a major motion picture slated for release around the globe without having to worry about audience members turning to one another and saying, “Huh?” It’s a pretty strong testimony to the amount of mind-share Photoshop commands—not just in the digital-imaging world, but among the population at large.
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