Lynn and a team of about 15 designers create most of the basic Project One designs at Trek’s home base in Waterloo, Wisconsin. They also crank out the graphics seen on every stock Trek bike (including Trek-owned brands Klein, LeMond and Gary Fisher), every Team Trek jersey and helmet, and many Trek-related websites, brochures and dealer catalogs. It’s enough work to make even Lance Armstrong exhausted. Still, the team gets it all done, pushing through project after project with MacBook Pros running Adobe Creative Suite.
Every designer on the team sports a single 17-inch MacBook Pro linked to a network. Their main tools are Adobe Photoshop and Illustrator, but the team often has to crack open 3D documents from the engineering team. To do it, Lynn runs Parallels and Microsoft Windows. “I used to have a PC desktop box sitting under my machine, just for 3D stuff,” he says. “I’d have to fire up the PC, make translations, spend a bunch of time getting the files into a form that could work on the Mac. Now I run Parallels and a program called Rhinoceros in Windows. It’s the can opener of the 3D world. I can open a bunch of different files from our engineering group and save them to my MacBook Pro.”
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