Adobe Sets Flash Free; Aims For 40 Percent Mobile Penetration By Year’s End

Link via Washington Post

Adobe NSDQ: ADBE is licensing its video-enabling Flash software for free for mobile devices in an attempt to make the technology as ubiquitous on handsets as it is on PCs. AP reports that the company has also launched the “Open Screen Project,” a broad partnership that aims to provide a more “consistent experience” for Flash across PCs, mobiles and other devices.

The partnership has support from handset makers Motorola NYSE: MOT, Nokia NYSE: NOK, Samsung, Sony NYSE: SNE Ericsson NSDQ: ERIC, Toshiba; from chipmakers Intel NSDQ: INTC and Qualcomm; and content providers including NBC Universal NYSE: GE, MTV Networks NYSE: VIA and the BBC among others. Currently, mobile game and video developers have to tweak their applications, “cranking out numerous versions” for them to work across a variety of handsets and devices. Adobe says that it hopes to eliminate this with their project.

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