Cintiq Digital Pen Fosters Product Design at Oakley

Link via VFXWorld

As a designer at Oakley, it’s Adam Smythe’s job to bring all these elements together. It’s a demanding and varied position. One day he’s designing graphics and concept artwork for snow goggles, or digitally recreating an oil painting so parts of it can be applied to sunglass frames. The next, he’ll be developing paints and coatings for rapid prototypes. In order to create such trend-setting products, in a timely and cost-effective manner, Smythe’s relies on Wacom’s Cintiq 21UX interactive pen display. It combines the advantages of a color-accurate LCD monitor with the ergonomic performance of Wacom’s on-screen digital pen technology.

“Rather than spending hours mixing colors and applying them on frames, I can quickly render out comprehensive and photorealistic images with the Cintiq to communicate the same ideas in a quarter of the time,” Smythe said. “For the more advanced decorative finishes, this process can save me days and weeks of production time. Being able to communicate the end products before the materials to make them have been developed, allows us to be more effective and strategic in our design and approaches.”

The Cintiq 21UX is available at for $1,999 from Creation Engine.