Link via HDFilmtools.com
I start putting 3.0 through it’s paces and at the risk of sounding hyperbolic, it is ROCKING. No latency, no glitchiness, (my word, Colbert) picture quality is noticeably and substantially better and the playhead is slicing through multi-layer, real-time effects and title comps like “butta”. I’ve got reels with 20 audio tracks, 3-5 video tracks, I’m deleting, re-patching, copying and pasting, I make tons of cuts and changes and Media Composer doesn’t flinch once. I start getting a warm and fuzzy feeling and think, this is a beautiful thing. These guys have really done their homework.
Yes, Media Composer 3.0 is solid. Yes, it’s fast. Yes it works on Leopard which really gooses the (Mac) editor satisfaction meter (Mac heads rejoice!) but one feature I immediately found worth the price of the upgrade is the new real-time “Timecode Generator” effect. This feature gives you the ability to generate window burn with a variety of options. No more Horita boxes, no more rendering, this seemingly minor addition works perfectly, and will save editors and assistants countless hours and headaches when having to make outputs for collaborators on the post production team. 3.0 includes many other new enhancements and features but that’s beyond the scope of this “First Look”, and I will cover them in depth in future video segments.
It has taken the company some time but with it’s executive makeover, lower price structure and now the release of Media Composer 3.0, Avid seems to be regaining its footing. Filmmakers of every level will enjoy working with the application’s time and battle tested editing interface. The fact that it runs flawlessly on Apple’s latest operating system and hardware is the ice cream on top of the pie. From my first week of working with it, Media Composer 3.0 is a winner.
Avid Media Composer 3.0 is available at an academic discount price of $295.
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